Cultivate Charlottesville Rebranding


Cultivate Charlottesville is a not-for-profit organization that focuses on building opportunities and unity between youth and the community through cultivating farms. The mission is to create food equity in young people and help them thrive with opportunities to engage in urban farming, discover through experience, build equity, lead, and cultivate healthy living skills.

Created at:

Charlottesville Design Week Design Marathon


Winner of Charlottesville Design Marathon 2019. Total rebranding of Cultivate Charlottesville organization, including logo, color palette, style guide, web design, collateral and merchandise design.


UI Web design, UX Design


Graphic Designer: Lamont Sandridge, John Harman
Project Manager: Bobbi Vernon
Art Director: Avery Wagner


The entire program is all about supporting the community through cultivate and farming. Transferring this on to the digital platforms, we highlighted the colors of the season and earth, and adding soil-like rugged texture throughout the website.


58% of people browse the web on mobile devices. It is possible to offer the most fluid and pleasant experience for the both mobile, tablet and desktop versions.