WORKS

Cultivate Charlottesville Rebranding

Brief

Cultivate Charlottesville is a not-for-profit organization that focuses on building opportunities and unity between youth and the community through cultivating farms. The mission is to create food equity in young people and help them thrive with opportunities to engage in urban farming, discover through experience, build equity, lead, and cultivate healthy living skills.

Created at:

Charlottesville Design Week Design Marathon

Project

Winner of Charlottesville Design Marathon 2019. Total rebranding of Cultivate Charlottesville organization, including logo, color palette, style guide, web design, collateral and merchandise design.

Role

UI Web design, UX Design

Credit

Graphic Designer: Lamont Sandridge, John Harman
Project Manager: Bobbi Vernon
Art Director: Avery Wagner

Thinking

The entire program is all about supporting the community through cultivate and farming. Transferring this on to the digital platforms, we highlighted the colors of the season and earth, and adding soil-like rugged texture throughout the website.

Responsive

58% of people browse the web on mobile devices. It is possible to offer the most fluid and pleasant experience for the both mobile, tablet and desktop versions.